2008 – The Drive

First Client is Jack Nicklaus

Stepping out of the car in Los Cabos, Mexico never did I dream of being a marketing director for a large project with Jack Nicklaus and the Ritz Carlton residences.

With an office steps from the Pacific Ocean, she set out to do all things marketing for the new Jack Nicklaus golf course that would sweep the coastline.

Soon to realize this digital marketing thing could be the new way to reach customers.

The Invite

Invited to Google’s Offices

After being immersed in paid ads for about 10 years, Google reached out to invite Flo to their offices in sunny California. It was there she was asked to participate in BETA programs, and get the tour of their offices. Her fav was the yoga room with a close second the coffee bar!

From there Flo would be invited to Yahoo’s offices and Yelp’s headquarters in San Francisco.

The Radio Show

On the FM Dial

Out of a 1000 applicants, Flo was asked to co-host a radio show on the drive to work, Friday mornings.

There her and fellow co-host, Rob, would banter back and forth on the latest happenings of all-things business.

The Certification

Certified in Social Media

I became a certified Social Media Manager after taking courses that helped me finally understand how to use social media with intention—not just for posting, but for creating real results. Once I saw how it worked, I couldn’t keep it to myself. I started speaking, leading workshops, and training companies to build their presence online in a way that felt doable and aligned with their mission.

The Speaking Continues

Speaking for Organizations

As my work grew, I had the opportunity to speak for organizations like Convene and Vistage, leading 4-hour training sessions on social media strategy. These weren’t your typical talks—I was teaching CEOs, top executives, upper management, and directors how to use social media as a business tool, not just a marketing buzzword.

It meant hopping on planes and flying across the country to speak at events, but every time, I saw the same thing: leaders leaning in, learning how to connect with their audience and build trust in a digital world. These experiences confirmed that when you combine clear strategy with real purpose, social media becomes a powerful tool for growth.

The TV

Featured on Fox 25

At the right place and the right time, as Flo says. Featured on Fox 25 was a candid discussion on the state of online businesses.

It was her first time on TV. Yes, she was nervous. But Fox made her feel super comfortable and at ease. Before she knew it, the segment was wrapping up.

The Reach

1000 Talks & Trainings

With over 1,000 talks and trainings delivered, I’ve had the privilege of speaking on topics ranging from social media and branding to Google reviews. My audience has spanned from the PGA of America and PartyLite to local businesses like an eyeglass retailer and Moore Norman Technology. I’ve also had the honor of speaking to business owners and executives in CEO groups such as Convene and Vistage.

2023- The Invite into Tony Robbins Inner Circle

800% Increase in Sales for Local Business

Using Tony Robbins‘ proven strategies, I helped a local business achieve an 800% increase in sales, demonstrating the impact of investing in personal growth and effective marketing. A firm believer in the power of self-investment, I applied these transformative principles to drive measurable success.

As a result of my commitment to continuous development, I was invited into Tony Robbins’ Inner Circle in 2023. This exclusive opportunity has further fueled my passion for helping businesses grow, empowering me to deliver even greater value to those I work with.