INSURANCE
nATIONWIDE INSURANCE CASE STUDY
Insurance Industry
Nationwide Insurance
THE PROBLEM
The client reached out to me to manage their pay-per-click advertising campaigns on Bing, Google and Yahoo.
The goal: to optimize the ‘start a quote’ process on their insurance website and analyze drop-off points in the online quote journey. Key metrics focused on included the initiation of a quote, abandonment rate, and completion rate.
THE SOLUTION
Since taking over the client’s pay-per-click campaigns, I’ve boosted conversion rates, decreased cost-per-click, doubled mobile conversion and found new keywords to increase sales.
In addition, competitive trend reports, quarterly competitive analysis and monthly reports and calls with stakeholders helped to bolster the client’s ROI.
WHAT I DID
- Paid Advertising Management
- Search Engine Optimization (SEO)
- Landing Page (A/B Testing)
- Landing Page Design
- Website Copywriting
- Ad Copywriting
- Quarterly Trend Analysis
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